Tracks: - Corporate social responsibility and sustainability; - Green marketing; - Social marketing; - Social entrepreneurship and social innovation; - Sustainable business models with social impact; - Public and political marketing; - Non-profit marketing; - Digital and marketing with social...

Programme: Session I: "How uncertainty changes our behavior – and how we can deal with it" ; Session II: "How Behavioral Design enables success – insights from practitioners"; Session III: "Is less more? Overcome complexity with behavioral insights" Programm: Session I: "Wie Unsicherheit...

The conference will bring together researchers and practitioners from the social sciences in the broad sense as well as statistics, computer science, data science, physics, economics, humanities, and other areas dealing with network science. In addition to contributed presentations and posters,...

Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to...

Das Thema der Tagung lautet "Innovation in der Land- und Ernährungswirtschaft". An der SGA Tagung 2018 sollen die Teilnehmenden aus Wissenschaft, Wirtschaft und Politik Innovationen beleuchten und diskutieren. Das Zusammenspiel der verschiedenen Akteure im Innovationsprozess, die...

We’ll discuss answers to these and many more questions at the 14th European Trend Day: - What new self-improvement products await us? - Will brain hacking make us superhuman? - Health, nutrition, beauty, tourism: which industries will profit most? - What impact does self-optimisation have on...

As a group of economists and political scientists, we investigate forms, causes, and consequences of media bias, especially in news markets. Main questions of interest are: - How can media bias be defined and measured? - In which situations is bias driven by the supply side of the news market?...

Die zweitägige Academy of Behavioral Economics 2017 richtet sich an Entscheider, Denker und Berater aus Wirtschaft, Politik und Gesellschaft. Sie gewährt Einblicke in die Rolle des nur beschränkt rationalen, menschlichen Verhaltens sowie dessen Konsequenzen für Unternehmen, Märkte und...

The papers may cover any topic within the field of marketing.

Proposals may cover any topic on industrial organization that has some impact on or relationship with marketing (e.g. pricing, market entry, etc.).