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The purpose of the European Marketing Academy is to provide a platform for persons professionally concerned with or interested in marketing theory and research. It aims to serve as the core of a communication network for disseminating information and promoting international exchange in the field...
Persistent link: https://www.econbiz.de/10013465934
The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of...
Persistent link: https://www.econbiz.de/10013198734
Aims of the seminar: Against the background of increasing pressure from the capital market and major corporate trends such as digitization, marketing managers are more and more forced to demonstrate the performance and value relevance of their decisions. Marketing scholars have responded to this...
Persistent link: https://www.econbiz.de/10012873194
Topics: - Methodological innovation in interpretive consumer research; - Theoretical approaches that provide new or alternative ways of understanding consumers, consumption and consumer culture (PhD students can submit the theoretical frameworks that underpin their doctoral theses); - Concepts...
Persistent link: https://www.econbiz.de/10012817723
The European Central Bank organises a biennial conference on household finance and consumption. Its objective is to foster empirical and theoretical research on the implications of household heterogeneity for the accumulation of assets and debt, consumption/saving behaviour and the transmission...
Persistent link: https://www.econbiz.de/10012035538
The aim of the workshop is to bring scholars together to present their current research involving expectations surveys. Contributions in the following areas are of particular interest: - factors influencing the way consumers and firms form expectations - the effect of policy measures on...
Persistent link: https://www.econbiz.de/10012035537
We invite submissions, special sessions and roundtables that address (but are not limited to) the following themes: - Methodological innovation in interpretive consumer research; - Theoretical approaches that provide new or alternative ways of understanding consumers, consumption and consumer...
Persistent link: https://www.econbiz.de/10011886042
The focus of the Conference is on research that makes use of household level data, with a special interest in the data from the Household Finance and Consumption Survey (HFCS). Topics: - household consumption, saving, and portfolio choice - housing, mortgage markets, and financial markets -...
Persistent link: https://www.econbiz.de/10011649103
Topics: - Household consumption, saving, and portfolio choice - Housing, mortgage markets, and financial markets - Household finance, credit constraints and monetary policy - Household indebtedness and financial distress - Household finances and the financial and economic crisis - Financing...
Persistent link: https://www.econbiz.de/10011372130
The objective of the conference is to present research on household asset accumulation, debt, and consumption behaviour over the life cycle. The focus of the conference is on research that makes use of household survey data, with some preference for cross-country comparative analysis and for...
Persistent link: https://www.econbiz.de/10009773652
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