Targeting marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals, the MSC aims to create value by providing a critical understanding of all aspects of marketing, as they are situated in their particular psychological,...

The Marketing Spring Conference (MSC) is a scientific forum for researchers, practitioners and educators to present and discuss the most recent applications, trends, experiences and concerns in the field of Marketing.

The conference will discuss food security in its domestic and international dimensions and in the light of the recent global food crisis. Topics: 1. Global food price drivers and future trends 2. The new food price environment and implications for trade 3. The role of local production systems in...

Topics: - Role of Marketing Research in service companies and institutions - Marketing Research in recession eras and crisis - Role of Marketing Research in sales promotion and success of new products and services - Role of Marketing Research in branding and advertising - Role of Marketing...