Conference Tracks: - Advertising, Promotion and Marketing Communications - Business-to-Business Marketing and Networks - Consumer Behaviour - Innovation and New Product Development - International and Cross-Cultural Marketing - Marketing in Emerging and Transition Economies - Marketing of Public...

The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...

Many individuals, adults, adolescents, and children alike engage in a host of risky behaviors that might have significant present and future ramifications. Broadly defined, these are the type of behaviors that involves a trade-off between short term benefits and long-term costs. Examples of such...