We invite colleagues in this field (JEL-Classification F0 to F2) to submit papers for presentation at the workshop. Given the current border controls in place in New Zealand, the conference will be run online via Zoom.

The co-chairs of the 20th AMS World Marketing Congress invite scholars across all disciplines within marketing and related fields to question the validity of accepted managerial practices, theories, and methods in this new context. In particular, they would like to challenge their scholarly...