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Humor roles of females in a product color matrix: a qualitative conceptual development

Year of Publication: 2012
Authors: Lin, Chyong-Ling; Yeh, Jin-Tsann; Lo, Wen-Chi
Published in:
Quality & Quantity: International Journal of Methodology.- Springer. - Vol. 46.2012, 1, p. 365-370
Publisher: Springer
Physical Description: text/html
Subjects: Humor mechanisms | Female role depiction | Product types | Advertising appeal | Product color matrix
Type of Publication (narrower categories): Article
Title record from database: RePEc - Research Papers in Economics
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