Humor roles of females in a product color matrix: a qualitative conceptual development
Year of publication: |
2012
|
---|---|
Authors: | Lin, Chyong-Ling ; Yeh, Jin-Tsann ; Lo, Wen-Chi |
Published in: |
Quality & Quantity: International Journal of Methodology. - Springer. - Vol. 46.2012, 1, p. 365-370
|
Publisher: |
Springer |
Subject: | Humor mechanisms | Female role depiction | Product types | Advertising appeal | Product color matrix |
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