A meta-analysis of humor in advertising
Year of publication: |
2009
|
---|---|
Authors: | Eisend, Martin |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 37.2009, 2, p. 191-203
|
Subject: | Humor | Werbung | Advertising | Meta-Analyse | Meta-analysis | 1960-2006 |
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