Adding value : brands and marketing in food and drink
ed. by Geoffrey Jones ...
| Year of publication: |
2015
|
|---|---|
| Other Persons: | Jones, Geoffrey (contributor) |
| Publisher: |
London [u.a.] : Routledge |
| Subject: | Konsumgütermarketing | Consumer goods marketing | Markenführung | Brand management | Ernährungsindustrie | Food industry | Lebensmitteleinzelhandel | Food retailing | Geschichte | History | Großbritannien | United Kingdom | USA | United States | Australien | Australia |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 349 S. |
|---|---|
| Series: | Routledge library editions / Marketing. - London : Routledge, ZDB-ID 2787728-0. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 15 Beitr. |
| ISBN: | 1-138-79366-3 ; 978-1-138-79366-8 ; 978-1-315-76098-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010417950