Anreizgestaltung zu kunden- und verkaufsorientiertem Verhalten : eine Untersuchung in Banken
vorgelegt von Martin Sprenger
| Year of publication: |
2013
|
|---|---|
| Authors: | Sprenger, Martin |
| Subject: | Bankmarketing | Bank marketing | Beziehungsmarketing | Relationship marketing | Leistungsanreiz | Performance incentive | Schweiz | Switzerland | Bank | Führung | Kundenorientierung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 240 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zürich, Univ., Diss., 2013 |
| Classification: | Banken, Versicherungen |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009787648