Appropriateness of WTP measurement approaches : a cross-cultural perspective
Year of publication: |
2014 ; 1. Aufl
|
---|---|
Authors: | Wang, Ying |
Publisher: |
Norderstedt : Books on Demand |
Subject: | Zahlungsbereitschaftsanalyse | Willingness to pay | Messung | Measurement | Conjoint-Analyse | Conjoint analysis | Nationalkultur | National culture | Interkulturelles Marketing | Cross-cultural marketing | Theorie | Theory | Schweiz | Switzerland | China |
Description of contents: | Table of Contents [gbv.de] |
Extent: | I, 235 S 210 mm x 148 mm, 358 g |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | English |
Thesis: | Zugl.: Bern, Univ., Diss., 2014 |
Notes: | 201405 |
ISBN: | 3-7357-2243-1 ; 978-3-7357-2243-0 |
Source: | ECONIS - Online Catalogue of the ZBW |
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