Assessing the different roles of marketing theory and practice in the jaws of economic uncertainty : proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference ; Vancouver, BC, Canada, May 26-29, 2004
Harlan E. Spotts (ed.)
| Year of publication: |
2015 ; Reprint from original edition "developments in marketing science", Volume XXVII, edited by Harlan E. Spotts
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| Other Persons: | Spotts, Harlan E. (ed.) |
| Institutions: | Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia> (contributor) |
| Publisher: |
Cham : Springer |
| Subject: | Marketingtheorie | Marketing theory | Wirtschaftslage | Macroeconomic performance |
| Extent: | XXXIII, 349 S. graph. Darst. |
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| Series: | |
| Conferences: | Academy of Marketing Science (AMS) Annual Conference ; (Vancouver, BC) : 2004.05.26-29 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| ISBN: | 978-3-319-11844-4 ; 978-3-319-38574-7 ; 978-3-319-11845-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011398337