Bedeutung der Brand Experience für die Markenführung im Internet
| Year of publication: |
2010-08-01
|
|---|---|
| Authors: | Burmann, Christoph ; Eilers, Daniela ; Hemmann, Frank |
| Institutions: | Universität <Bremen> / Lehrstuhl für Innovatives Markenmanagement |
| Subject: | Markenpolitik | Kundenmanagement | Customer relationship management | Interaktion | Markenimage | World Wide Web 2.0 |
| Extent: | 1013760 bytes 90 p. application/pdf |
|---|---|
| Series: | LIM Arbeitspapier ; Nr. 46 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISSN: | 1613-0936 |
| Classification: | Marketing. Other aspects ; Product policy ; Consumer behaviour ; Individual Working Papers, Preprints ; No country specification |
| Source: | USB Cologne (business full texts) |
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