Benetton vs. Inditex and H&M : another fallling star?
Year of publication: |
2011
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Authors: | Lechner, Christian ; Rigamonti, Eric ; Dowling, Michael |
Published in: |
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven. - Wiesbaden : Gabler, ISBN 978-3-8349-2967-9. - 2011, p. 103-131
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Subject: | Gruppo Benetton <Ponzano Veneto> | Internationaler Wettbewerb | International competition | Multinationales Unternehmen | Transnational corporation | Bekleidungsindustrie | Clothing industry |
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