Bezugsobjektspezifische Investitionen im Business-to-Business-Marketing
vorgelegt von Markus Ungruhe
| Year of publication: |
2011
|
|---|---|
| Authors: | Ungruhe, Markus |
| Subject: | Transaktionskosten | Transaction costs | B-to-B-Marketing | Business-to-business marketing | Corporate Governance | Corporate governance | Vertragstheorie | Contract theory | Theorie | Theory |
freely available
| Extent: | Online-Ressource (PDF-Datei: XIII, 216 S., 2,30 MB) graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Berlin, Freie Univ., Diss., 2011 |
| Notes: | Systemvoraussetzungen: Acrobat Reader |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009316339