Brand growth in packaged goods markets : ten cases with common patterns
Year of publication: |
September-October 2016
|
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Authors: | Dawes, John G. |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 15.2016, 5, p. 477-490
|
Subject: | Markenführung | Brand management | Marktanteil | Market share | Kundenbindungsprogramm | Loyalty program | USA | United States | Großbritannien | United Kingdom |
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