Brand image and fan loyality in professional team sport : a refined model and empirical assessment
Year of publication: |
2008
|
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Authors: | Bauer, Hans H. ; Stokburger-Sauer, Nicola E. ; Exler, Stefanie |
Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 22.2008, 2, p. 205-226
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Subject: | Sportmarketing | Sports marketing | Markenführung | Brand management | Profisport | Professional sports | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image |
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