Capturing, analyzing, and managing word-of-mouth in the digital marketplace

Sumangla Rathore; Avinash Panwar, [editors]

"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--

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Year of publication:	2016
Other Persons:	Rathore, Sumangla (ed.) ; Panwar, Avinash (ed.)
Publisher:	Hershey, Pa. : Business Science Reference
Subject:	Virales Marketing \| Viral marketing \| Social Web \| Social web \| Kaufentscheidung \| Purchase decision \| Vertrauen \| Confidence \| Konsumentenverhalten \| Consumer behaviour \| Indien \| India \| Welt \| World \| Verbraucherverhalten
Description of contents:	Table of Contents [gbv.de]
Published items:	15 hits in ECONIS - Online Catalogue of the ZBW

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Extent:	XIX, 339 S. graph. Darst.
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Enth. 15 Beitr. Includes bibliographical references and index
ISBN:	978-1-4666-9449-1 ; 978-1-4666-9450-7
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011375425