Competitive targeted marketing
Year of publication: |
2012
|
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Authors: | Jo, Hang-Hyun ; Kim, Jeong-Yoo |
Publisher: |
Osaka : Osaka University, Institute of Social and Economic Research (ISER) |
Subject: | Marketing | Informationsverbreitung | Technologiewahl | Konsumentenverhalten | Netzwerkökonomik | Lernen | Theorie | Information Diffusion | Technology Adoption | Network Externalities | Compatibility | Learning | Evolution | Targeted Marketing |
Series: | ISER Discussion Paper ; 834 |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Working Paper |
Language: | English |
Other identifiers: | 688520901 [GVK] hdl:10419/92871 [Handle] |
Source: |
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