Confucius meets Mao : the changing Chinese national identity and implications for nation branding
Year of publication: |
2013
|
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Authors: | Ying, Fan |
Published in: |
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century. - London [u.a.] : Routledge, ISBN 978-0-415-66209-3. - 2013, p. 55-71
|
Subject: | Herkunftsbezeichnung | Designation of origin | Nationalkultur | National culture | China |
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