Construction of gender roles in perceived scarce environments : maintaining masculinity when shopping for fast fashion apparel
Year of publication: |
May-June 2016
|
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Authors: | Gupta, Shipra ; Gentry, James W. ; Nelson, Michelle R. |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 15.2016, 3, p. 251-260
|
Subject: | Geschlechterforschung | Gender studies | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | USA | United States |
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