Consumer dynamics and marketing strategies in the globalized economic era : perspectives & challenges ; international conference in marketing on (29-30 October, 2013) ; conference proceedings
editors, Dr. Y. Rama Krishna Prasad, Dr. P.B. Apparao, Sri K.V.S. Raju, Dr. MSR Seshagiri; organized by Department of Management Studies, Gokaraju Rangaraju Institute of Engineering and Technology
| Year of publication: |
2013
|
|---|---|
| Other Persons: | Prasad, Y. Rama Krishna (ed.) |
| Publisher: |
Hyderabad : Department of Management Studies, Gokarajurangaraju Institute of Engineering and Technology |
| Subject: | Globalisierung | Globalization | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Marktforschung | Market research | Beziehungsmarketing | Relationship marketing | Indien | India |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | iii, 380 pages illustrations (black and white) 29 cm |
|---|---|
| Conferences: | International Conference in marketing ; (Hyderabad, India) : 2013.10.29-30 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Sammelwerk ; Collection of articles of several authors ; Conference proceedings |
| Language: | English |
| Notes: | Enth. zahlr. Beitr. "All India Council for Technical Education Proceedings of the International Conference on Consumer Dynamics and Marketing Strategies in a Globalised Economic-Era, held at Hyderabad Includes bibliographical references |
| ISBN: | 978-81-928677-0-0 ; 81-928677-0-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011286280