Consumer-generated representations : Muslim women recreating western luxury fashion brand meaning through consumption
Year of publication: |
2013
|
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Authors: | Al-Mutawa, Fajer Saleh |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 3, p. 236-246
|
Subject: | Luxusgüter | Luxury goods | Mode | Fashion | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Muslime | Muslims | Frauen | Women | Jugendliche | Youth | Kuwait |
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