Consumer information processing : marketing applications
volume editor: Mita Sujan, Ph.D. ; contributors: Kevin Lane Keller, Ph.D., Deborah Roedder John, Ph.D., Robert J. Meyer, Ph.D.
| Year of publication: |
2016
|
|---|---|
| Authors: | Bettman, James R. ; Keller, Kevin Lane ; John, Deborah Roedder ; Meyer, Robert J. |
| Other Persons: | Sujan, Mita (ed.) ; Sheth, Jagdish N. (ed.) |
| Published in: | |
| Publisher: |
Los Angeles : SAGE |
| Subject: | Konsumentenverhalten | Consumer behaviour | Marketing | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxxiv, 288 Seiten Illustrationen |
|---|---|
| Series: | Legends in consumer behavior. - Los Angeles, Calif. [u.a.] : Sage, ZDB-ID 2780149-4. - Vol. 4th set |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammlung ; Collection of articles written by one author ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011446058