E-retailing challenges and opportunities in the global marketplace

Shailja Dixit (Amity University, India), Amit Kumar Sinha (Amity University, India)

"This book explores the transformations occurring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping by emphasizing the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development"--

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Year of publication:	[2016]
Other Persons:	Dixit, Shailja (ed.) ; Sinha, Amit Kumar (ed.)
Publisher:	Hershey, PA, USA : Business Science Reference
Subject:	Online-Handel \| Online retailing \| Welt \| World \| Electronic Commerce \| Welthandel

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Extent:	1 Online-Ressource (xxiv, 358 Seiten) Illustrationen
Series:	A volume in the advances in e-business research (AEBR) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-4666-9921-2 ; 1-4666-9922-1 ; 978-1-4666-9922-9
Other identifiers:	10.4018/978-1-4666-9921-2 [DOI]
Classification:	Außenwirtschaft: Allgemeines
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011498754