Electronic word-of-mouth (eWOM) generation in new media platforms: The role of regulatory focus and collective dissonance
Year of publication: |
2014
|
---|---|
Authors: | Shin, Dongwoo ; Song, Ji ; Biswas, Abhijit |
Published in: |
Marketing Letters. - Springer. - Vol. 25.2014, 2, p. 153-165
|
Publisher: |
Springer |
Subject: | Electronic word-of-mouth | New media | Regulatory focus | Collective dissonance | Word-of-mouth |
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