Emotionomics : leveraging emotions for business success
Year of publication: |
2008 ; Rev. ed.
|
---|---|
Authors: | Hill, Dan |
Publisher: |
London [u.a.] : Kogan Page |
Subject: | Gefühl | Entscheidungsfindung | Emotionales Verhalten | Unternehmenserfolg | Economics | Psychological aspects | Decision making | Emotions |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | XIX, 345 S. : Ill., graph. Darst. 24cm |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Bibliographie |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 978-0-7494-5399-2 ; 0-7494-5399-0 |
Classification: | Marketing ; Unternehmensführung |
Source: |
-
The marketing power of emotion
O'Shaughnessy, John, (2003)
-
The entrepreneur's guide to marketing
Everett, Robert F., (2009)
-
Three moves ahead : what chess can teach you about business (even if you've never played)
Rice, Robert, (2008)
- More ...
-
Emotionomics : Erfolg hat, wer Gefühle weckt
Hill, Dan, (2010)
-
Emotionomics : leveraging emotions for business success
Hill, Dan, (2010)
-
Hill, Dan, (2000)
- More ...