Encouraging CRM systems usage : a study among bank managers
Year of publication: |
2012
|
---|---|
Authors: | Vella, Joseph ; Caruana, Albert |
Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8269, ZDB-ID 2535152-7. - Vol. 35.2012, 2, p. 121-133
|
Subject: | Beziehungsmarketing | Relationship marketing | Bankmanagement | Bank management | Dienstleistungsqualität | Service quality | Bankmanager | Bank managers | Innovationsakzeptanz | Innovation adoption |
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