Enhancing organizational performance of international SMEs through inter-firm marketing collaborations
Year of publication: |
2015
|
---|---|
Authors: | Tajeddini, Kayhan ; Elg, Ulf ; Ghauri, Pervez N. |
Published in: |
International marketing in the fast changing world. - Bingley [u.a.] : Emerald, ISBN 1-78560-233-0. - 2015, p. 109-133
|
Subject: | Internationales Marketing | International marketing | Marketingkooperation | Marketing cooperation | Marketingmanagement | Marketing management | Markenführung | Brand management | Unternehmenserfolg | Firm performance | Schweiz | Switzerland |
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