Essays on diffusion and repeat sales of consumer durables : a study of the consumer electronics market
vorgelegt von Maria Kaya
| Year of publication: |
2007
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|---|---|
| Authors: | Kaya, Maria |
| Other Persons: | Albers, Sönke (contributor) |
| Subject: | Unterhaltungselektronik | Consumer electronics | Konsumgütermarketing | Consumer goods marketing | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Marketingtheorie | Marketing theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 12 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Graue Literatur ; Non-commercial literature |
| Language: | German ; English |
| Thesis: | Kiel, Univ., Diss., 2008 |
| Notes: | Besteht aus einem Titelverzeichnis und Zusammenfassungen der eingereichten Publikationen Internetausg.: http://eldiss.uni-kiel.de/macau/receive/dissertation_diss_00003048 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003744239