Examining the factors that affect tourists' satisfaction, loyalty, WOM and intention to return using SEM : evidence from Jordan
Year of publication: |
2012
|
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Authors: | Al-Refaie, Abbas ; Ko, Jong-Hwan ; Li, Ming-hsien |
Published in: |
International journal of leisure and tourism marketing : IJLTM. - [Olney] : Inderscience Enterprises, ISSN 1757-5567, ZDB-ID 2512436-5. - Vol. 3.2012, 2, p. 179-197
|
Subject: | Tourismusmarketing | Tourism marketing | Kundenzufriedenheit | Customer satisfaction | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Jordanien | Jordan |
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