Expected price and user image for branded and co-branded sports apparel
Year of publication: |
2013
|
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Authors: | Gloria Wu, D. ; Chalip, Laurence Hilmond |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 22.2013, 3, p. 138-151
|
Subject: | Sportmarketing | Sports marketing | Sportbekleidung | Sportswear | Markenimage | Brand image | Markentransfer | Brand extension | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender | Testmarkt | Test market | USA | United States |
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