Explicating ethical corporate marketing : insights from the BP Deepwater Horizon catastrophe ; the ethical brand that exploded and then imploded
Year of publication: |
2011
|
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Authors: | Balmer, John M. T. ; Powell, Shaun M. ; Greyser, Stephen A. |
Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 102.2011, 1, p. 1-14
|
Subject: | BP Plc <London> | Mexiko (Golf) | Gulf of Mexico | Unternehmensethik | Business ethics | Marketingmanagement | Marketing management | Unternehmenskultur | Corporate culture | Stakeholder | Erdölgewinnung | Petroleum extraction | Meeresverschmutzung | Marine pollution |
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