Global consumer behaviour in luxury goods markets
Year of publication: |
[2016]
|
---|---|
Authors: | Li, Yuping |
Published in: |
Global marketing strategies for the promotion of luxury goods. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-4666-9958-8. - 2016, p. 1-28
|
Subject: | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Kulturelle Identität | Cultural identity | Theorie | Theory | Marketing |
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