Global social media usage : insights into reaching consumers worldwide
Year of publication: |
2012
|
---|---|
Authors: | Singh, Nitish ; Lehnert, Kevin ; Bostick, Kathleen |
Published in: |
Thunderbird international business review. - New York, NY : Wiley, ISSN 1096-4762, ZDB-ID 1411657-1. - Vol. 54.2012, 5, p. 683-700
|
Subject: | Social Web | Social web | Welt | World | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Globalisierung | Globalization |
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