Green brand strategies in the fashion industry : leveraging connections of the consumer, brand, and environmental sustainability
Year of publication: |
2015
|
---|---|
Authors: | Kim, Hye-Shin ; Hall, Martha L. |
Published in: |
Sustainable fashion supply chain management : from sourcing to retailing. - Cham [u.a.] : Springer, ISBN 978-3-319-12702-6. - 2015, p. 31-45
|
Subject: | Schema Theory | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Öko-Produkt | Sustainable product | Mode | Fashion | Bekleidungsindustrie | Clothing industry |
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