How does ergo-functional value resonance enhance intention to use? : An SDL perspective
Year of publication: |
2024
|
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Authors: | Rini, Gilang Puspita ; Ferdinand, Augusty Tae |
Published in: |
International journal of innovation and technology management : IJITM. - Singapore [u.a] : World Scientific Publishing, ISSN 1793-6950, ZDB-ID 2167183-7. - Vol. 21.2024, 1, Art.-No. 2450003, p. 1-21
|
Subject: | Brand congruence | customer behavior | intention to use | perceived ease of use | service-dominant logic | technology acceptance | value resonance | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Service-Dominant Logic | Service-dominant logic | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image |
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