How humor in advertising works: A meta-analytic test of alternative models
Year of publication: |
2011
|
---|---|
Authors: | Eisend, Martin |
Published in: |
Marketing Letters. - Springer. - Vol. 22.2011, 2, p. 115-132
|
Publisher: |
Springer |
Subject: | Humor | Advertising | Meta-analysis | Structural equation modeling |
-
A meta-analysis of humor in advertising
Eisend, Martin, (2009)
-
Humorous advertising that travels : a review and call for research
Crawford, Heather J., (2015)
-
Ivanov, Lachezar, (2019)
- More ...
-
The impact of sales encounters on brand loyalty
Brexendorf, Tim Oliver, (2010)
-
Metaanalyse: EinfĂĽhrung und kritische Diskussion
Eisend, Martin, (2004)
-
Eisend, Martin, (2014)
- More ...