Improving new product development performance by risk management
Year of publication: |
2016
|
---|---|
Authors: | Salavati, Mehran ; Tuyserkani, Milad ; Mousavi, Seyyede Anahita ; Falahi, Nafiseh ; Abdi, Farshid |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 31.2016, 3, p. 418-425
|
Subject: | Risk management | Commercialization risk | Marketing risk | NPD performance | Organizational risk | Technological risk | Risikomanagement | Produktentwicklung | New product development | Risiko | Risk | Innovation |
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