Influence of demographics on consumers' perception towards email marketing in Oman : an empirical approach
Year of publication: |
2016
|
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Authors: | Ghouse, Suhail M. ; Khan, Sarfraz Fayaz |
Published in: |
International journal of economic research. - New Delhi : Serials Publ., ISSN 0972-9380, ZDB-ID 2467368-7. - Vol. 13.2016, 1, p. 35-51
|
Subject: | Email | Marketing | Email marketing | Demographics | Oman | E-Mail | E-mail | Konsumentenverhalten | Consumer behaviour | Bevölkerungsentwicklung | Demographic development | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing |
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