Innovation in banking industry : achieving customer satisfaction
Clement Achimba, Jared Opiyo Ongonga, Samson Mecha Nyarondia, Amembah A. Lamu Amos, Michael Okwara
Year of publication: |
[2016]
|
---|---|
Authors: | Achimba, Clement ; Ongonga, Jared Opiyo ; Nyarondia, Samson Mecha ; Amos, Amembah A. Lamu ; Okwara, Michael |
Published in: |
Modern banking : applied theory and practice. - London : Auris Reference, ISBN 978-1-78154-752-6. - 2016, p. 223-245
|
Subject: | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing | Kundenzufriedenheit | Customer satisfaction | Bank |
Saved in:
Saved in favorites
Similar items by subject
-
Alhakimi, Wail, (2019)
-
Customer relationship management : review of technology impact and use cases
Yerpude, Samir, (2023)
-
Consumer retention and satisfaction in business management
Rai, R. P., (2012)
- More ...