Internal brand management in an international context
Christina Ravens
| Year of publication: |
2014
|
|---|---|
| Authors: | Ravens, Christina |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Interne Markenführung | Internal branding | Nationalkultur | National culture | Multinationales Unternehmen | Transnational corporation | Kfz-Industrie | Automotive industry | Deutschland | Germany | Internes Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIX, 323 S. graph. Darst. 21 cm |
|---|---|
| Series: | Innovatives Markenmanagement. - Wiesbaden : Springer Gabler, ISSN 2627-1109, ZDB-ID 2665271-7. - Vol. 47 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Fallstudie ; Case study |
| Language: | English |
| Thesis: | Zugl.: Leipzig, Leipzig Graduate School of Management, Diss., 2012 |
| ISBN: | 978-3-658-00753-9 ; 978-3-658-00754-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010219180