Internationales Marketing
Klaus Backhaus ; Joachim Büschken ; Markus Voeth
| Year of publication: |
1998 ; 2., überarb. und erw. Aufl
|
|---|---|
| Authors: | Backhaus, Klaus ; Büschken, Joachim ; Voeth, Markus |
| Publisher: |
Stuttgart : Schaeffer-Poeschel |
| Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Internationaler Markteintritt | International market entry | Theorie | Theory |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 469 S. : Ill., #raph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 445 - 464 |
| ISBN: | 3-7910-1229-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000986679