Local advertising externalities and cooperation in one manufacturer-two retailers channel with exogenous marginal profits
Year of publication: |
2015-03-08
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Authors: | Dridi, Dhouha ; Ben Youssef, Slim |
Institutions: | Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München |
Subject: | Game theory | Cooperative advertising | Supply chain coordination | Retail competition | retail coalition |
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Local advertising externalities and cooperation in one manufacturer-two retailers channel
Dridi, Dhouha, (2015)
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Dridi, Dhouha, (2015)
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Local advertising externalities and cooperation in one manufacturer-two retailers channel
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