Markenführung bei hessnatur : dem CR "Pure Player" für Mode und Lebensstil
Year of publication: |
2014
|
---|---|
Authors: | Sommer, Marc |
Published in: |
CSR und Brand Management : Marken nachhaltig führen. - Berlin : Springer-Gabler, ISBN 3-642-55187-4. - 2014, p. 183-196
|
Subject: | Markenführung | Brand management | Öko-Produkt | Sustainable product | Mode | Fashion | Deutschland | Germany |
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