Extent: | XIV, 508 S. graph. Darst. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | German |
Thesis: | Zugl.: St. Gallen, Univ., Diss., 2009 |
Notes: | Zsfassung auch in engl. Sprache Diss.-Ausg. |
ISBN: | 978-3-86955-206-4 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003927090