Market response models : econometric and time series analysis
by Dominique M. Hanssens; Leonard J. Parsons; Randall L. Schultz
| Year of publication: |
2003 ; 2. ed., 2. print.
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|---|---|
| Authors: | Hanssens, Dominique M. ; Parsons, Leonard J. ; Schultz, Randall L. |
| Publisher: |
Boston, Mass. [u.a.] : Kluwer |
| Subject: | Marktforschung | Market research | Zeitreihenanalyse | Time series analysis | Schätztheorie | Estimation theory | Theorie | Theory | Ökonometrisches Modell | Marketingmodell |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 501 S. graph. Darst. |
|---|---|
| Series: | International series in quantitative marketing : ISQM. - Boston, Mass. [u.a.] : Kluwer, ISSN 0923-6716, ZDB-ID 1106888-7. - Vol. 12 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Literaturverz. S. [427] - 480 2. Ex |
| ISBN: | 1-4020-7368-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002113464