Maximising export returns : the use of digital media and smart technology in shopping and information gathering for food and beverages in markets relevant to New Zealand
Year of publication: |
December 2015
|
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Authors: | Driver, Timothy ; Saunders, Caroline ; Guenther, Meike ; Dalziel, Paul ; Rutherford, Paul |
Publisher: |
Lincoln : Lincoln University |
Subject: | Online-Handel | Online retailing | Mobile Business | Mobile business | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Getränk | Beverage | Internationale Marktforschung | International marketing research | China | Indien | India | Indonesien | Indonesia | Japan | Großbritannien | United Kingdom | Neuseeland | New Zealand |
Description of contents: | Table of Contents [gbv.de] |
Extent: | x, 48 Seiten Illustrationen |
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Series: | Research report / Lincoln University Agribusiness and Economics Research Unit. - Lincoln, NZ, ISSN 1170-7682, ZDB-ID 1199804-0. - Vol. No.337 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
Language: | English |
ISBN: | 978-1-877519-41-3 |
Source: | ECONIS - Online Catalogue of the ZBW |
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