Measuring consumers' engagement with brand-related social-media content : development and validation of a scale that identifies levels of social-media engagement with brands
Year of publication: |
March 2016
|
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Authors: | Schivinski, Bruno ; Christodoulides, George ; DÄ…browski, Dariusz |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 56.2016, 1, p. 64-80
|
Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Messung | Measurement | Polen | Poland |
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