Measuring the nonconscious : implicit social cognition in consumer behavior
Andrew Perkins; Mark Forehand; Anthony Greenwald; Dominika Maison
| Year of publication: |
2008
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|---|---|
| Authors: | Perkins, Andrew ; Forehand, Mark ; Greenwald, Anthony G. ; Maison, Dominika |
| Published in: |
Handbook of consumer psychology. - New York : Psychology Press, ISBN 0-8058-5603-X. - 2008, p. 461-475
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| Subject: | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Soziales Verhalten | Social behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003716241