Measuring the nonconscious : implicit social cognition in consumer behavior
Year of publication: |
2008
|
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Authors: | Perkins, Andrew ; Forehand, Mark ; Greenwald, Anthony G. ; Maison, Dominika |
Published in: |
Handbook of consumer psychology. - New York : Psychology Press, ISBN 0-8058-5603-X. - 2008, p. 461-475
|
Subject: | Konsumentenverhalten | Consumer behaviour | Kognition | Cognition | Soziales Verhalten | Social behaviour |
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